If you're going to succeed in the marketing world, you need to speak the language. Check out our glossary of common marketing terms to gain a deeper understanding of how marketing works in the business world.
A crowd of people walking down a pedestrian avenue
What Are Potential Markets?
Business people having a discussion
What Entry-Level Marketing Jobs Are Available for College Grads?
Building partnerships to increase productivity
What You Need to Know About Integrated Marketing Communications
younger co-workers working on a project together
The Role, Responsibilities, and Skills of a Marketing Consultant
Colleagues listening during a casual business meeting
What Is Advertising Research?
Three people reviewing advertising photos with color swatches
Find out Which Marketing Career Best Fits Your Personality
The Difference between Marketing and Advertising
What Differentiates Marketing and Advertising
Marketing Firm
How Does a Marketing Firm Grow Your Business?
Older woman with children
What Is Lifestyle Segmentation?
Businesswoman explaining strategy on whiteboard
Learn About Sponsorship and How to Use It to Improve Marketing
Woman making presentation at an advertisement agency
The Impact Promotional Mix Can Have on Your Marketing
Employees Creating a Media Strategy
How to Build Your Business by Creating a Media Strategy
publicity process
What Is Publicity?
Woman working late at computer in office
Marketing Careers With the Best Future Outlook
Businessman shaking hands with colleague after meeting in office
What Is Crowdsourcing Marketing?
She likes to plan out her day
What Is the Cost per Rating Point (CPP) Calculation?
workers determining the creative strategy in a marketing advertisement
What Is the Importance of a Creative Strategy to Marketing?
Marketing creatives working in a modern office
The Who, What, and How of Creative Marketing
Man working on a web affiliate program
How a Payment Threshold Pays Affiliates in Marketing
Female shopper reads label of jar in shop.
Learn About Perceived Risk and How to Overcome It With Messaging
Co-workers engaged in conversation
Ad Copy and How Is It Used in Marketing
Marketing consultant pointing at a white board during a strategy meeting
How Much Money You Could Make As a Marketing Consultant
Big business presentation with flip board
The A to Z Glossary of Marketing Terms
A marketing professional standing in front of a whiteboard presenting a project to a group seated at a table.
Is a Career in Marketing Right For You?
Young business professionals meeting
What Is a Tagline?
Woman crunching numbers at her work desk with a calculator
What Is Return on Ad Spend, or ROAS?
World News
Circulation and Density in Target Markets
Ant-smoking counter ad on a NYC taxi
Counter-Advertising and How It Is Used to Benefit an Advertiser
Advertising Manager standing in the front of a meeting
What Does an Advertising Manager Do?
African american young woman working at an assembly production of water pumps at a factory
What Is Industrial Advertising?
Woman at computer writing a positioning statement for her business
Easy Steps to Writing Your Brand's Positioning Statement
co-workers reviewing photos and colors together for use in a marketing advertisement.
Learn the Meaning of a Marketing Vehicle and What It Is Used For
Key Success Factors
An Inside Look at the Key Success Factors in Marketing
Diverse coworkers in a business meeting
Market Reach: What It Is and Why It's Important
graph illustrating company meeting an objective
What Is a Marketing Objective?
business people looking over a document together
What a Reference Groups Is in Marketing and Why It Is Important
An audience watching presentation
What a Marketing Mix Is and Why It Is Important to Your Business
Businesswoman showing sales leads to coworkers
What Is Target Market Identification?
Businesswoman working on a whiteboard and creating an advertising plan in an office
How to Create an Advertising Plan
Selling Orientation
Learn About Selling Orientation and Why Is It Important
Nonprofit Marketing
What Is Nonprofit Marketing?
Saleswoman handing a product to a customer, representing brand identity.
How Brand Identity Is Defined and the Role It Plays in Marketing
People discussing motivational market research results
Motivation Research and How It Is Used in Marketing
Marketing Department holding up a tablet with a graph on it.
The Difference Between Marketing, Advertising, and Sales
Marketing Jobs
Find or Post Your Marketing Jobs Online
Shot of a young man trying to copy off another student's work
The Pros and Cons of Competition-Oriented Pricing